Editorial Reviews. Review. 1. WHAT IS ADVERTISING? History of Advertising. Influences on Advertising and Sales Promotion - Kindle edition by Ken Kaser. Advertising/Promotion. eBook: Advertising eBook: Advertising and Sales Promotion, 1st Edition. Ken Kaser. Published: © eBook ISBN: Read "Advertising and Sales Promotion by Knowledge flow" by Knowledge flow available from Rakuten Kobo. Sign up today and get $5 off your first download.
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ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the or the product text may not be available in the ebook version. To tap the progress on India Advertising in this changed scenario, a third The book essentially deals with the dynamic concept of Sales Promotion and its. Advertising effectiveness Copy and Appropriations 3 1 3 Sales Promotion 4 1 4 5. Publicity and Public Relation 5 1 5 4.
Creating an eBook slide for your homepage slider, if you have one, or a sidebar callout. Use supporting content formats As I said earlier, the digital arena has various platforms. Each platform is popular for different visual representations — text, images, videos, etc. Here is my new eBook. Download it now! You can repurpose some of your eBook content for this.
Use giveaways Giveaways on Facebook are a powerful way to gain exposure, and place your book in the hands of new audiences, who might even leave reviews. It is also an excellent opportunity to collect email information, which can be used to keep readers updated with promotional offers and other developments. Seth Godin encourages promising authors to give away their first book for free. This approach is a great way to test your content with your readers without spending a lot on promotion.
When using Facebook, tools like AgoraPluse make it easy to run sweepstake and giveaway campaigns. To make your giveaway more effective, here are 5 things you should do: List few entry steps shorter is better Place a clear CTA e. You should create a tab for your eBook to give your fans an idea of who you are as an author and what your book has to offer.
They let users navigate your Facebook page and discover all the content it has to offer.
Tools like Pagemodo not only make it easy to showcase your eBook, but make it easier for your target audience to become loyal readers. You can integrate links to your landing page and watch your reader base and book sales grow. Use Facebook Ads Facebook Ads are a great way to promote your eBook to a specific audience, such as those who would be interested in the content of your book.
You can create News Feed, sidebar, or mobile ads aimed at your exact demographic.
You decide on the budget, and then your ad is exposed to a number of people based on the selected number of leads. While creating Facebook ads, you can be even more specific with targeting by using Custom and Lookalike audiences.
Also, it is important to optimize the visuals, content and CTA of your ad to get more conversions. These can be used to optimize advertising campaigns and save money on ads that never covert into sales. A customizable dashboard allows you to focus on your key data and remove underperforming ads. Use Facebook Videos Many authors neglect this aspect of Facebook marketing, but videos can be a great way to drive attention to your book.
Facebook has also introduced short video ads that play for 15 seconds and include an auto-play feature. Consumer Behavior. The Basics of Marketing.
Product and Price Planning. Distribution Planning. Promotion Planning.
Advertising Media. Management of Effective Advertising.
ConsumerOriented Advertising and Sales Promotion. The Economics of Advertising. Legal and Ethical Issues Affecting Advertising.
Advertising in a Multicultural Market. Planning Your Future in Advertising.