There are many books about Steve Jobs. I am not sure if you are looking for this book or not. [Brent Schlender] Becoming Steve Jobs You have to register at the. THE EVOLUTION OF A RECKLESS UPSTART. INTO A VISIONARY LEADER. Page 2. Contents. AUTHORS' NOTE. PROLOGUE. Chapter 1. Steve Jobs in the. PDF - Becoming Steve Jobs. There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this .
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Book Review: Becoming Steve Jobs - The Evolution of a Reckless Upstart into a Visionary Leader. Research (PDF Available) · March with 1, Reads. Editorial Reviews. Review. “Becoming Steve Jobs is fantastic. After working with Steve for over 25 years, I feel this book captures with great insight the growth. There have been many books—on a large and small scale—about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the.
Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. To get the free app, enter your mobile phone number. Would you like to tell us about a lower price? How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others.
Those years when he was separated from Apple were very important in understanding and illustrating the evolution Jobs went through as a manager and as a person over the course of his life. This is a time period of his life that was almost completely overlooked in the earlier Isaacson biography. This year period, beginning in September, , when Jobs resigned from Apple after John Scully essentially stripped all of Jobs responsibilities from him, until late when he returned to Apple following Apple's acquisition of NeXT and the removal of Gil Amelio as CEO, is covered in detail in this book and was, to me, most interesting.
It was during this period that Steve tried unsuccessfully to reproduce the magic of the Mac in the new NeXT computer, acquired a creative and well-functioning team at Pixar that resisted his micromanaging and taught him how to more skillfully lead a high performing creative group.
It was also during this time that he met his future wife, Laurene Powell, married and began to raise a family. Pixar achieved it's first major success when the movie Toy Story was produced in ; that eventually led to his return to great wealth when Pixar was sold to Disney.
All of these experiences combined over time to produce a more thoughtful and measured manager who, by the time he was asked to lead Apple again, was a far different person than the imperious and demanding something who had co-founded Apple and then skyrocketed to fame and fortune when he was probably too young to handle it. And while some are now criticising this book as being more forgiving regarding Jobs, especially when compared to the Isaacson biography, I'll add one story that speaks volumes to me regarding this 'other side' of Jobs.
When he returned to Apple in , he faced a terribly difficult situation, the company had it's least inspiring product lineup ever, employee morale was seriously depressed, and there was a desperate need to chart a path to recover the magic that the company had held in its early days. In one of his very first leadership decisions at Apple, in learning that the stock options of the employees were all 'underwater' and valueless, he insisted that the board re-issue all those employee stock options so that they were priced at the stock value on July 7, the day that Amelio's firing was made public.
He informed the employees of this in an 'all hands' memo that went out over his signature, a singular move that immediately revitalized the financial prospects for the companies employees. And he had no personal stake in that decision, because at that time he had no personal stock options of his own. The depth of his dedication to the employees of Apple could not have been more clearly shown than it was in that single action.
As I read this book, having read many other stories about Jobs and having a familiarity with his life and how it developed, it can be both sad and frustrating to read once again about his failures and mistakes. At NeXT, for example, recounting the many errors made - selecting expensive magnesium for the computer case, requiring it to be built as a cube with sharp edges rather than easier to manufacture rounded corners, building the state-of-the-art factory in Fremont that would never be used to its full capability - I found myself lamenting that he hadn't been able to learn those lessons of management and discipline earlier in his life.
A great waste, in many respects. Still, it is a part of his story and a number of the innovations from NeXT would go on to live well beyond those days. Great leaders always talk about how their failures were critical to their development. Likely he would not have grown into the man he eventually became if he hadn't made those mistakes, painful though they are to replay.
He was world famous and yet still a very young and immature man. The attention to detail and importance of design that was so important to him from the very beginning, even when it was impossible to implement or led to products that were too expensive to succeed commercially, would blossom in later years as the iPhone and other devices were developed and led to Apple's greatest successes. To me, the most moving story from the book was when Tim Cook realized that he and Jobs had the same blood type.
That meant that Cook could potentially help Jobs fight his illness by donating a part of his own liver. But Jobs wouldn't even consider it, and the deep personal nature of that exchange, between those two men and at a time when Jobs realized that his remaining days were dwindling, was very poignant.
The last part of the book is especially sad as we live through his final days, when he knew that his time was coming to an end. There are many other interesting stories here, some of which can be found elsewhere in the other reviews or on the internet already, as the early reviews are out and most of them share favorite stories or new insights that were gained from reading the book.
I'll just add that this is a very human portrayal of Jobs, it is one that I believe will appeal to people who like to read biographies of business leaders, people who are fans of Apple and are looking for more insight into how it works and the people behind the products, and it will also appeal to readers who are interested in what makes a brilliant leader tick, how does the mind work and what magic must take place in order for those visions to become manifest in products and in a company that, soon after Jobs death, became the largest in the world.
I also think that it is remarkable to see the support that Apple executives are now putting behind this book now that it has been released. A cynic might view their praise of the book as support of something that may help to reshape Jobs image in a more flattering light, but I think that there is more to it than that.
This book does not whitewash Jobs or overlook his faults. My earlier comparisons to the Isaacson biography, which until today may have been the benchmark for a Jobs biography, may sound like too much of a criticism of that book, so I will add that anyone interested in Apple and the story of the company and of Steve Jobs is probably going to want to read both books.
I downloadd the Isaacson book as soon as it came out, and I'll probably go back and read it again now. There are portions of Jobs life and Apple history that are covered in the Isaacson book and not so much or at all in this new book. I think that one of the other reviewers makes the point that the two books should be viewed as complimentary, and I think that is the right way to look at it. By the time of his death, Steve Jobs had become an icon of the business world, having achieved a stature that only a few American business executives have ever reached Jack Welch at GE being perhaps the most recent, prior to Jobs.
This is a fascinating look at him and his company, and after reading it I have the feeling that I may be just a bit closer to understanding what he was like. I wouldn't try to claim that this book is definitive - Jobs was complex enough and accomplished so much during his life that no single biography is going to provide everything that could be written about him. I do have the feeling that it may be the closest yet. Camp Runamok Top Contributor: I've been curious to read Becoming Steve Jobs ever since I reread the authorized biography.
Written by two journalists, it basically asks the question, if Steve Jobs really was a complete ass - a narrative he helps to feed in the Isaacson biography, how did he manage to help create and run two companies that really did change the world - Apple part II the Mac, iPod, iTunes, iPhone, and iPad , and Pixar.
The authors of Becoming Steve Jobs don't shy away from mentioning all the really asinine things Jobs did and continued to do, but they also detail how he evolved, learning from his failures at Apple and Next, becoming an effective and visionary leader. A big change they feel occurred at Pixar, where Jobs met and worked with Ed Catmull, who showed him how to manage creative people the mentor he never had , without stifling them.
Catmull's book, Creativity Inc is I hear also a must read. In the end, the authors feel Jobs used those things he learned from his failures, and his time at Pixar, to take Apple to amazing heights.
So if you hate Steve Jobs, you should read this book, and if you love Steve Jobs, you should read this book. A big thumbs up. I had already read the book about Steve Jobs by Walter Isaacson, so hesitated to download this one. But after reading so many good reviews, I decided to. And I'm so very glad I did. While some parts were understandably repetitive, this one seems to explain the man he was so well.
And left out a lot of the bad language of the other one. What stands out the most is that Steve grew and matured to a person that cared about you and me, and truly wanted to make the world for us better. When the iPod came out, Being frugal, I didn't want to download songs, even at 99 cents.
So bought an MP3 that allowed me to record songs from the radio. I enjoyed it. Later I bought a tiny iPod Nano and couldn't believe the improvement in the sound. I still have it and now also have the iPod Touch. I love both. Music is very important to me. So reading about the person who helped found Apple means a lot. Steve Jobs cared about the ordinary people and brought us joy.
He had many flaws but in my opinion was a very good person, loved by so many. Steve Jobs was invited everywhere because he was bold, brazen and later on a genius, but he didn't belong anywhere.
That is because he belonged to the future. The tragedy of his life was that his genius may have caused him to outsmart himself so that he never got a chance to enjoy his future. And it was.
But what I wasn't prepared for was the surprise ending. It turns out that this is a love story. And it's not about the love that Steve Jobs had for his family.
Someone once told me that immature love is loving someone for what they do right; mature love is loving someone in spite of what they do wrong. And it is clear that Cook, Ive, Lasseter and Iger felt this way towards Steve Jobs and I'm guessing that there is rarely a day goes by when they don't think about him. Of course I could be projecting, because that is the way I feel about my late mentor, Warren Bennis who I wrote about at: There is not a day that goes by that I don't think about him, but rather than feeling a deep sadness, thinking about him causes me to have a "smile in my heart" that stretches up in to my cheekbones and flirts a little with my eyes.
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After working with Steve for over 25 years, I feel this book captures with great insight the growth and complexity of a truly extraordinary person. I hope that it will be recognized as the definitive history. The callow, impetuous, arrogant youth who co-founded Apple was very different from the mature and thoughtful man who returned to his struggling creation and turned it into a company that made breathtaking products while becoming the dominant technology company of our time.
I am forever grateful. Amazing read. It needed writing. Previous titles failed. Highly recommended. Exactly what Schlender and Tetzeli intended…. It is a record of an incredible life that has until now only been accessible through the prism of the media and what Jobs himself would allow. It forces us to think different. Audio CD: At that time, the Walter Isaacson biography Steve Jobs had already been written.
His book was taken as the most thorough and authoritative description of Jobs that had been written. It did have the cooperation of Jobs himself, and did become the benchmark biography of Jobs until today.
It pulled few punches in describing Jobs volatility throughout his life and in managing his businesses. The view of most was probably that the Isaacson book was tough but fair, because the stories of how difficult Jobs could be were well known and undisputed.
Especially interesting are the stories of his growth as a person, and how he did learn to be more understanding and compassionate in dealing with people. I have been a big fan of the work of Apple and Jobs, and I have read other books and articles over the years about them. So I was very much looking forward to this book and pre-ordered and read it as soon as I could.