Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and. SALES AND DISTRIBUTION MANAGEMENT - Kindle edition by RAMENDRA SINGH. Download it once and read it on your Kindle device, PC, phones or tablets. Sales and Distribution Management: An Indian Perspective by Pingali Venugopal . Read online, or download in secure PDF or secure EPUB format.
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Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping. Sales and Distribution Management PDF eBook - Download as PDF File .pdf), Text File .txt) or read online. Xx.
Prior to joining academics, he has worked in Marketing Department of Coromandel Fertilisers and Nagarjuna Fertilisers and Chemicals Ltd for a period of 10 years. While at Coromandel, he was also involved in the launch of their cement brand. His books Sales and Distribution Management: An Indian Perspective and Marketing Management: A Decision Making Approach have been adopted as texts in several business schools including the Indian Institutes of Management. On the invitation of Government of India, he prepared the report on Input Management, State of Indian Farmer—A Millennium study wherein he evaluated the impact of the policy measures on the Indian farmers from Independence to After the formation of Jharkhand, he was part of the steering committee of the Jharkhand Development Report prepared for the Planning Commission.
With the popular growth of the telephone and fax machines the world changed and new forms of selling were developed telemarketing. The cost saving is the most important parameter that is caused by the Internet technology. Mass communication is real-time and at virtually no costs.
Second, consumers and manufacturers can contact each other directly, which may lead to the elimination of some of the marketing costs and constraints imposed by such interactions through traditional channels. By selling directly to consumers or reducing the number of intermediaries, companies can achieve higher profits while charging lower prices.
This creates an advantage for both the seller and the buyer. Third, the selling function is transferred from the retailer to the consumer, through online ordering and the use of fill-out-forms. This leads to another benefit namely the capture of consumer information, which can be used for a more customized marketing approach.
Finally, by using the Internet advertising, promotion and customer services become more effective. It is about one fourth less costly to perform direct marketing through the Internet than through traditional channels Peter, Olson, Grunert, A disadvantage of the Internet is the issue of consumer's privacy.
Salespeople have lots of information about every customer and business. That information can be easily stored in a database and used for selling activities.
No matter how unique your service and location are. Sales I prefer to use when you actually execute the sale.
Distribution, on the other hand, is equal to the sum of all sales for your property and services, both direct sales and indirect sales, via any channel. Given the importance of distribution, when did you last stop for a moment, to take one step back and think about which members of your team truly contribute to the success of your distribution? Obviously all your commercial departments are involved; marketing, sales, reservations, revenue management. Nowadays their work directly affects consumer reviews and thus link into a successful distribution strategy of your hotel.
It is time to take a deep dive into the world of hotel distribution. In a number of blog posts we will cover different types of distributors.
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