With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals. We have compiled a list of Best Reference Books on Visual Merchandising Subject. These books are used by students of top universities. This book will help visual merchandisers develop new ways of working within the fashion retail business and will define a theoretical underpinning of visual.
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This Visual Merchandising guide was created by the Fashion Events and Public This book is the result of a successful investigation were you can find the. A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing. Understanding Retail and Visual Merchandising. 2. The World of Visual Merchandising. Image Mix. PART 2. All I Do Can Sell AIDCS. The Basics.
Passion, innovation, conviction and inspiration are the key words that a designer use, to inspired him self and deliver it with simplicity and emotion to the customer. Express of care, good environment, details and commercial performance will receive the attention and satisfaction of others. This book is the result of a successful investigation were you can find the sources and key point to display strength and conviction. Boutique displays are fundamentally the frist impression of the store, brand, and products that the customers have. Usually if is love for the frist sight the client will go inside.
If this happens we certain have a succesfull display.
At Playground for Vittorio Valerio event we chose cement as the main material to work with. There will be bottles, t-shirts, and a lot of pieces all made of cement and also some black bases.
The choice of the colors gray, black and white was made in order to have neutral but strong elements that express the brand identity without removing the attention on the products, t-shirts in this case. Criteria window display Design criteria. Backdrops can be opaque or translucent.
Podiums can be of different shapes and innovative display techniques. Maintain transparency and vistas within the boutique. A light —colored background avoids window reflection.
Branded light boxes and plasma screens can be an interesting addition to windows. The differents textures, colors and materials of the floor can create routes, establishing the customer's journey inside the store and making an enriching experience. The brand can express their values through the feel and texture of the floor in a way to make it look warm, cold, natural, wild, exciting, hi-tech.
For Vittorio Valerio we suggest them to choose materials like Eco wood, burnt cement, ceramic floor tiles ecologic, always looking for a color palette that preserves the essence of the brand that is home, luxury and freedom. Space can be define and punctuated by walls.
Walls create a sense of volume and scale. Consider display points attached to walls that show case merchandise and display brand signage. How walls are shaped and decorated determines the staments they make.
Make use of shape and articulations such as planes, monoliths and curves Walls as spatial interventions can create a sense of the unexpected. Use color schemes that satisfy emotional need. Ideally service points should have all-round vision.
Rear walls attract and draw the customer through the space. Walls can be decorated with glass and painted wooden panels. Store architecture and retail formats; Space hierarchy; Space planning layouts; Customer navigation; Journey to sale; Activity Chapter 4 Displaying Merchandise: Approaches to visual design research; Sources of visual inspiration; Visual design development; Model concepts; Concept development; Assessing physical space; 25 themes to get you started Chapter 6 The Future of Visual Merchandising: Becoming part of the industry; Finding your first job; Work experience; Going it alone Visual presentation standards Working with suppliers Glossary Index Acknowledgements.