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THE SWITCH BOOK

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The Switch book. Read reviews from the world's largest community for readers. Michael Tanner is heading home from a business trip when he accidentall. Listen in as co-author Chip Heath explains why some attempts to change are more successful than If you are in the role of a “change agent” this book is your. One of the best books that teaches people how to change things when change is hard is called Switch, written by Chip & Dan Heath. The book presents many.


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The Switch Book: The Complete Guide to LAN Switching Technology [Rich Seifert] on ronaldweinland.info *FREE* shipping on qualifying offers. The most in-depth . Switch is a book about managing change by the Heath brothers (Chip and Dan). Chip is a professor at the Graduate School of Business at Stanford University. Start by marking “Switch: How to Change Things When Change Is Hard” as Want to Read: Chip and Dan Heath, the best-selling authors of Made to Stick, are back with a ground-breaking book that addresses one of the greatest challenges of our personal and professional lives — how to.

Shelves: education , behavioural-economics , psychology I really quite enjoyed this book. It was one of those books that had me talking to people about it before I finish reading it. In fact, if any of my M Teach friends are reading this — you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to motivate students. I I really quite enjoyed this book. I thought when I read that book that it also had many things to tell people who want to teach. Essentially, they get all of the more recent research in psychology and behavioural economics and give interesting case studies that illuminate the importance of these studies. They also fit them into fairly easy to understand structures and metaphors and I think this forms the most interesting part of their work.

There was a guest bedroom, you wouldn't drive back to a house that wasn't yours. But then the whole story of them on the run would just go away. This felt stupid and contrived. So two of the primary premises failed for me and it's hard to download into the plot which had so much potential. O livro anterior que li da autora foi um pouco decepcionante mas este compensou em tudo. Muito bem estruturado e uma narrativa inteligente.

Nunca tinha lido nada da autora mas comecei extremamente bem! View all 16 comments. I am so addicted to Sandra Brown's Romance Thrillers!!!!!! What an author she is, keeps ya guessing till the end and this book had a very big surprise ending!! Sisters, twins, identical in every way, Melina push's her twin Gillian to take her place in entertaining a celeb, for this is her business. The celeb is an astronaut Col.

The following day, Melina receives terrible news that her twin has been murdered brutally and I am so addicted to Sandra Brown's Romance Thrillers!!!!!!

The following day, Melina receives terrible news that her twin has been murdered brutally and the Col is the prime suspect. This book is a fast pacer, turn pager Too far-fetched and the romance was meh. Jan 24, -ya rated it liked it Shelves: An unbelievable premise can sometimes turn into an entertaining book. The romance and storyline seem contrived despite the ambitious plot point like a villain with a delusional god complex and nefarious enterprise.

Not my favorite. View all 10 comments. Tem um estilo que me agrada muito. Sobre o livro, tenho alguma coisas a dizer. Portanto, gostei mesmo do livro. A autora conseguiu isso. Que ideia macabra. Gostava que eles tivessem ficado juntos. Concluindo, outro livro muito bom. View 2 comments. Sandra Brown tem aquele toque de ligar o romance ao policial que ela bem sabe e por isso torna o enredo deveras apelativo.

Vou ler mais obras desta senhora! Principalmente se comparar com o "Uma Voz na Noite". Aug 02, Rissa rated it liked it. Aug 04, Hava rated it liked it Recommends it for: Sandra Brown fans. I quite enjoyed this book, but with some caveats. I sat in the bathroom on the floor for almost an hour, reading, convincing myself that it wouldn't hurt to read for "just" five more minutes.

I finally made myself go to bed. However, when I got to the end of the book and realized what Sandra Brown had done, I started to think back on the book, and I wasn't so in love with it.

I don't want to give anything aw I quite enjoyed this book, but with some caveats. I don't want to give anything away, but if it really happened the way that Sandra was saying that it did, then the inner narration on the part of the surviving twin doesn't make any sense.

She thought things that she wouldn't have, because she'd have already known the truth. In other words, she was confused by things that she shouldn't have been confused by.

However, if you want a fast read that enjoyable, then go for it. But Sandra should have had better editing on this one than she did. View 1 comment. Aug 11, Jessica rated it it was ok Shelves: This is another book that I've had forever but put it back every time I started to read it.

I think the plot of this story was very good but the romance portion was very disturbing to me even after the plot twist that should've saved it. I really can't say more without giving spoilers but if the book had been without the romance it probably would've been a four star read.

Switch by Chip & Dan Heath

Brown is a fantastic writer and I loved the plot though the number of plot twists at the end was ott and made my head hurt. S This is another book that I've had forever but put it back every time I started to read it. Strange that the romance ruined the book of a romance author but the premise of it was so skeezy I actually skipped most of those scenes and the plot twist turned it from creepy to It was a huge deception that should've been unforgivable. I enjoyed the book romance aside but the ickiness of the romance will prevent it from being a reread Toliko Sandrinih trilera sam procitala tako da sam vec naucila kako citati izmedju redova: Dec 02, Kendall rated it it was ok.

I love Sandra but this story was stupid. Thank You! I really enjoyed this book. My friend prefers it when an author just gets to the point and lets the reader use his or her own creativity to fill in the details and create an image themselves.

The Switch

I would have to say I disagree. Many of the details Sandra Brown uses when writing are relevant to the story. If the details were not included some aspects of the story would not flow as well as they do with the details in the story. I loved this story. I utilized the details to try to determine how the story was going to end. I was not successful. Maybe I should have played more attention to the details. Gillian and Melina are identical twins.

They switched identities regularly as children, but now approaching 40, they decide to do it one more time - with tragic results.

Switch book the

But Melina feels deep inside her that there is more to Gillian's murder than the sheriff, who has quickly wrapped up the case, realises - and she continues to investigate. This is a good story line with two twists at the end one I saw coming and one I didn't.

I became quickly absorbed in the plot and would have given it 4 stars had the writing particularly the conversations not been quite so stilted in places. Jun 27, Dee rated it liked it Shelves: Can't quite put my finger on why: Mar 18, Jackie rated it really liked it. Good book a bit far fetched but still enjoyable.

The Switch 3 10 Sep 04, Adult - fiction - mystery, maybe. Guy is running some sort of religious compound where he impregnates all the women [s] 2 18 Jun 08, Readers also enjoyed. About Sandra Brown. Sandra Brown. Librarian Note: There were quite a few things going on in this book that made it very timely, such as NSA spying on citizens, careless handling of classified info by public officials, leaking info to the press, etc.

Those topics being weaved into the plot were what made the book an interesting read. Unfortunately, the actions of the characters, mainly Tanner and Will, are what brought the book down to just an okay thriller.

There were just too many times where I questioned the judgement of the two main characters. Obviously, having them make boneheaded decisions added to the story, but as a reader it just became frustrating after awhile. I received a free ARC of this book by the publisher and that is my honest review. Jun 17, Laurie rated it liked it. A decent thriller read; although not the best book I've read so far this summer.

Looking forward to Finder's next book. May 04, Jacki Julia Flyte rated it it was ok. Michael Tanner is a frequent business traveller for his coffee company. Whilst going through airport security, he accidentally picks up the wrong laptop. When he gets home he realises the error but unlikely plot point 1 isn't too concerned about getting his own laptop back, because he only uses it when travelling and has nothing of importance on it. Because the owner of the laptop in his possession has unlikely plot point 2 left her password on her computer, Tanner is able to log into it.

The laptop belongs to a US Senator who is in possession of highly confidential Government documents. At this stage Tanner unlikely plot point 3 doesn't attempt to contact the Senator's office to return it to its rightful owner. Instead, as he gradually realises how desperate the Senator's staff are to retrieve the laptop, he begins to understand that even knowing about the existence of the files could put him into danger. This is an okay thriller, but it's one that's built on too flimsy a base.

Tanner's actions simply aren't credible. The plot has some topical points to make about privacy and about Russian interests in US security but they are bundled up in a plot that is simply too drawn out and implausible. I received a copy for review from Net Galley. Very enjoyable. Some smart things happen. Joseph Finder is one of my favorite authors. But I was reluctant to read this because another reviewer complained that the set up was not believable.

But as I read this I was not bothered by that. And then he gets a phon Very enjoyable. And then he gets a phone call from someone using a fake name wanting to collect the laptop. Tanner knew the owner was Senator Susan Robbins from the log in, but a man called saying his name was Sam Robbins. That made Tanner suspicious. So, I was fine with it. And I really enjoyed it. This author is a good story teller. By the end you realize his characters did a couple of smart things.

And thank you Joseph Finder for writing this in 3rd person - my comfort read. Steven Kearney was good, but his voice is more strained or stressed than I like.

I prefer a voice like Will Patton - softer and seductive and pulls you in to the story better. Narrative mode: Story length: Swearing language: Sexual content: Book copyright: View all 3 comments. Jun 16, Robert Knotts rated it it was amazing. I really enjoyed the suspense in this book. In fact there were times when the Tanner would be caught up in a situation and it would jump to the Senator story line and I would get a bit of anxiety and found myself wanting to skip ahead which I never actually did but fought that urge to see what happen to Tanner.

Great Read. Jun 21, Keith rated it liked it Shelves: In which Kafka meets The Patriot Act and we find out if curiosity really does kill the cat. First encounter for me with Joseph Finder. He did prove that Internet advertising can work. There was an ad for this book on Facebook which led to an excerpt from the first chapter. I read that and was immediately interested in seeing how this worked out. He doesn't discover this until he's home in Boston. Since the TSA line was for many, many flights there's no easy method to find the rightful owner or indeed, to get his laptop back.

It turns out the laptop belongs to a government VIP and due to the sensitivity of info contained on the laptop they are desperate to get it back.

Thus follows a frantic search for the laptop by a number of competing interests with Tanner smack dab in the middle. Tanner, the amateur in all this, mostly acquits himself very well in the midst of threats of violence and actual violence. The agent is almost apologetic delivering the news that nope, this isn't the world we live in anymore. It's both chilling and unfortunately mostly accurate. The book has one small flaw. The action hinges on a character making a decision that will propel the story onwards.

It doesn't seem to me that the character, as described, would have the motivation to make this action. I might just be quibbling, and it wasn't enough to stop me reading the novel, but it slowed me up for a while. On the plus side a shout out to author Finder for being the first guy I've discovered to reference the DuckDuckGo search engine in a mainstream novel. Solid 3. Apr 20, Tamara rated it really liked it. Great read! View 1 comment. Jan 22, Renita D'Silva rated it liked it. Thrilling, tense and fast paced.

A page turning read. Jun 12, 3 no 7 rated it really liked it. He grabs his laptop and rushes to his gate. While the laptop is password protected, he finds the password written on a sticky note. I think many of us can relate to that as well. Unfortunately, when he powers on the laptop and types in the password, he finds that this laptop belongs to a U. The senator is extremely distressed about misplacing her laptop because she has unauthorized copies of top-secret documents on it.

She has to quietly and quickly get it back. The action for the rest of the book moves back and forth between the two computer owners, each trying to find the other and get his or her own laptop back. One has way more motivation and way more resources than the other does. Whom does the average citizen call when he finds top-secret information?

The press, of course. And whom does someone in government call when top-secret information is missing? The Russians, and the mob of course. This book is filled with lots of characters, all of whom are self-serving, arrogant, shortsighted, egotistical, power-hungry, crazy people. I recognize all these people immediately from newspapers and TV. This puts every action into question. One never really knows who is telling the truth and who is not.

It is a dance where little slip-ups can be fatal. Even the end is really not the end. The book is summed up in this quote early in the book from a woman at a D. I have enjoyed almost all of Joseph Finder's novels. This one was no exception. Very much enjoyed the two different first person narratives. Only thing that was a little weird: That in itself wasn't odd, but the mention of coffee in almost every other chapter was. Made me wonder about Finder's coffee habit Anyway, it was a little distracting: Jun 13, Clea Simon rated it it was amazing.

Joe Finder excels at the everyman hero, of which Michael Tanner is a perfect example. Who hasn't worried about catching a flight — grabbing up one's possessions as soon as they go through the airport security scanner?

Is it such a reach, then, to think that a laptop might be switched with another's? And that, in order to return it, one might try the password so conveniently scrawled on a Post-It note? That's what happens as "The Switch" opens, and this simple, well-intended act starts Tanner on Joe Finder excels at the everyman hero, of which Michael Tanner is a perfect example. That's what happens as "The Switch" opens, and this simple, well-intended act starts Tanner on a wild and dangerous ride from which there are no easy outs.

Simply returning it is not an option, for scarily plausible reasons. The political angle — the laptop belongs to a senator — gives this lightning-paced thriller a certain timeliness. And, ok, Tanner does have some skills that this reader, at any rate, doesn't possess. But Finder writes him as such a relatable bloke that I found myself with him, cheering him all the way. I received an advance readers copy for review.

Feb 16, Crime by the Book added it Shelves: This was a work read for me, so I won't be providing a review for it. Just keeping track of it here! Jul 15, Tripfiction rated it really liked it Shelves: He is flying back East from a sales trip to Los Angeles, and picks up a MacBook having been through airport security… but the machine is not his. His machine looks identical. He is in a rush for his plane and it is an honest mistake. So his nightmare begins… He tries to open the laptop when he gets home… and discovers the error.

The machine he now has is password protected, but the password is helpfully written on sticky note placed on the back of the machine. He opens it to try and identify the owner. He, or she, is S Robbins. He discovers that, but he also discovers a mass of files marked top secret.

Meanwhile Senator Susan Robbins is panicking. At her behest, Will Abbott — her chief of staff — had downloaded the files for her to go through on a flight to Los Angeles.

That was something that was strictly prohibited with top secret data. She instructs Will to locate the owner of the laptop she now has — and recover hers at any cost. The mistake has to be contained, or her political future is in jeopardy. View 2 comments. Dec 27, Kerry rated it it was amazing Shelves: This is an excellent and timely, considering all the New Year resolutions book! If you want to save time, you can just read the first and last chapters, as those in the middle are just examples case studies to illustrate their points.

Here is the cliff-note version: What looks like resistance is often a lack of clarity.

The Switch by Anthony Horowitz

Provide crystal-clear direction instead of telling people t This is an excellent and timely, considering all the New Year resolutions book! What looks like laziness is often exhaustion.

Cultivate a sense of identity and instill the growth mindset. What looks like a people problem is often a situational problem. For example, use smaller plates for portion control. Break down the change into small attainable steps until it no longer spooks the Elephant. May 06, Rachael rated it it was amazing. It can also have enormous strengths like love compassion and sympathy. The rider is to direct the elephant where to go.

If the rider can't get the elephant to go where it wants. You overeat, or sleep in the elephant went against the rider. The problem with the rider, is it can over think things, spin her wheels and not make a decision of where to go. The trick to making changes, is to appeal to both, the emotional side and the rational side.

A reluctant elephant or wheel spinning rider will get you nowhere. Concentrate on what works, or the "bright spots"- Concentrate on what you did differently that made it successful. The idea isn't to just think about the good things in your life or others, but to really analyze why they work so that you can reproduce it. Script the critical moves- Make it easy to make the right decision. Too many choices, or confusion will send us back to our usual habits.

Bring a noble goal within reach of everyday life and make the decision clear without exceptions. When you want someone to behave in a new way, explain that new way clearly, don't assume the new moves are obvious. Point to a desired destination- Make it clear where you want to go. I want to lose 10 pounds by Jan 3 at midnight. That goal is clear. The emotion can be fear, love, sympathy, anything, but we all have to download into the change with our emotions.

Shrink the change- When you realize how close you are already, you are motivated to keep going. Make the first few steps in the right direction big ones so there is motivation to keep going. Dave Ramsey-a financial guru, advises to pay off the smallest debt first, not the one with the highest interest, because when the debt is paid off, you feel like you have accomplished something great, and it motivates you to keep going.

Celebrate the first steps of the change. Grow the people-the more people you have on board making the change, it will make the other people feel the positive peer pressure to change. Make people want to identify with your group. You don't want to be the one person that doesn't pick up after your dog. If you know this right up front, it actually creates a positive feeling, not a depressing on. I think this is found in Alma 32 when he talks about not throwing out the seed of faith.

He lets them know that there will be a time of doubt and hardship and frustration, but if you don't give up, it will grow into a tree that brings forth a wonderful fruit. Expect to feel that way before you even start, so you are ready for it.

WE will struggle, we will fail, and we will get knocked down, but throughout we will get better, and we succeed in the end. It reframes failure as a natural part of the change process.

Think of site's 1 click ordering. Leave the scriptures out on the table, or ensign in the bathroom. The less everyday steps you have to take to accomplish a goal, the more chances you will do it.

Sometimes what is perceived as a people problem is actually a situational problem. We will all eat way too much popcorn if we are given it in a big bag. Try giving the popcorn in smaller bags and people will eat less popcorn. Environmental tweaks beats self control every time. Build Habits-when we are on autopilot we don't have to work so hard at everything.

If we automatically say our prayers, then we can spend our mental and emotional efforts being nice, or withstanding the brownies that your son just made.

Habits will change more easily when our environment changes. Build an action trigger. Note in advance when where and how you will execute the change. Put something somewhere different to remind you of the change.

Build habits that advance the change you want in your life. Choose habits that are relatively easy to embrace. Making checklists make big screw ups less likely. Rally the Herd- You will imitate the actions of the people around you, especially in unfamiliar situations. Elephants will go with the herd. If you want to change, or help someone else change, hang around people that have already implemented that change in their life or at least excited and motivated to make that same change.

You will want to be on the team. View 1 comment. Apr 24, Deb Readerbuzz Nance rated it really liked it Shelves: Let me sum this book up: To change behavior, you must do three things. The authors use the analogy of an Elephant and his Rider. The Rider is your logical brain. The Elephant is your heart. To get the elephant to move, you must engage both the Rider and the Elephant. So, to put it another way, to change behavior, you must Direct the Rider provide clear direction , Motivate the Elephant eng Let me sum this book up: Here are some more ideas from the book.

Ask what small changes can be made to make things work better. The hardest part of change is in the details. Set what Built to Last authors call a BHAG, a Big Hairy Audacious Goal, a goal that hits you in the gut and motivates you, a destination postcard, pictures of a future that hard work can make possible.

When it is time to change behavior, our first instinct is to teach them something. Instead, we need to appeal to the heart. Go ahead and give two stamps toward the goal on the Loyalty Card, what the authors call Shrink the Change, build by providing an early small win.

Small targets lead to small victories. Grow your people. Lock your people into identifying with being a great person. Tweak the environment.

Create specific action triggers. Build habits. Use the humble checklist. I wish that I could give this book 2. Because I think that I have seen it all and tried it all before. And I think the book could have been cut by several chapters without being hurt at all. I like the basic metaphor of this book: Also discussed is the path—the environment which we can manipulate to steer ourselves into the desired habits and behaviours.

Switch: How to Change Things When Change Is Hard

Slim by Design by Brian Wansink re: I think the examples given in Switch are much more applicable to the work place than to the individual household. The mahout tries her best, but very little housework gets done. The authors also use an example of teaching a monkey to use a skateboard, using mango bits as rewards. They suggest that lavish use of rewards will help with eliciting the desired behaviour. I have used this strategy on myself with limited success—do X and then you can read a chapter of your book or phone someone you want to talk to.

The tricky thing is then to stop at one chapter and do another chore before reading the next chapter my elephant is a tricky one. Another suggestion in the book is linkages of behaviours—look for a bright spot in your routine, something that you have no problem doing, then link it to another desired action.

I slotted that task in between washing my face and brushing my teeth. After a year and a half of this, I am finally to the point that it takes a major catastrophe to prevent me from flossing.

Marla Cilley the FlyLady recommends 5 minute cleaning bursts on the theory that you can force yourself to do almost anything for only 5 minutes and that a small success will almost always carry you along to do more. If I notice a dusty window sill, I go get a cloth and clean it.

Then I may go and check all the other window sills and make sure they are clean too. I also have experience with trying to manipulate my environment to make being tidy an easy option. Sometimes the contents make it into the files, but once again, not on a reliable basis.

My solution to the situation is usually to invite guests, spurring myself to spruce up my apartment. So far, peer pressure is the only thing that works every time for me!

And the Heaths also recommend that, so I may just have to stick with it and invite folks in more often. Wish there was a little more to the book than that—I am apparently an awfully recalcitrant housekeeper. View all 6 comments. This book was boring as shit. I would read a paragraph and then fall asleep.

The concepts it discussed were no-brainers and there was really nothing more to pull from this read. The writing made me feel like the authors were trying too hard to be my friend having these high five do you know what I mean moments that made me shake my head in disgust. Their tone read as if This book was boring as shit. I guess if someone was clueless on this topic it would be a good read or maybe if they needed more motivation to change or some bullshit like that.

This is me trying to find that one nice thing to say and it seems pretty pathetic. A fellow colleague recommended this book to me, and I have to say that it read pretty quick. The chapters are broken down into numbered anecdotes. Examples and stories of these concepts. These stories made the book relatable and easier to digest. The concept is that change is difficult, but using some key theories, you too can change anything. A behavior, a concept, a strategy, or a mindset.

I read this book for two reasons. There were some interesting theories and notions in this book, but it is highly repetitive and somewhat tedious. First, it focuses on techniques to facilitate change in organizations and individuals, and while it occasionally cites interesting work in cognitive and social psychology, the justification for the techniques is anecdotal: For example, the authors claim that you cannot focus on why a proposed change is failing to take hold, but must instead identify the pockets where change is working, figure out why it works there, and then emulate the successes elsewhere.

They describe several case studies where this approach has led to successful change, including a project to improve childhood nutrition in Vietnam, and an intervention with a misbehaving ninth grader. Finding the bright spots is a good thing to do, but the hypothesis that it is always the best approach, that it will always trump analysis and correction of failure, is simply ludicrous.

Anyone trained in the proper use of the scientific method will want to scream at instance after instance of this type of claim without support. To describe this triad of requirements, the authors use a metaphorical rider the rational perspective on an elephant the emotional component moving down a path the change context.

They use this metaphor in paragraph after paragraph, until their message is drowned out by the cutesy language. This pervades the book, even beyond the rider-elephant-path triad.

But surely there is a way to present them without using silly, repetitive language, and without claiming that these are the only effective ways to create change. Nov 13, Mario Tomic rated it it was amazing. This is by far the best and most practical book on behavior change I've read so far. The book was written to address the change at the individual, organizational, and community level and I found it to be extremely useful when helping my clients reach their fitness and health goals.

I was initally introduced to the work of brothers Heath through their book "Made to Stick" which is a another great read. So what are you gonna get out of this? For starters you'll learn the exact framework how to deal This is by far the best and most practical book on behavior change I've read so far. For starters you'll learn the exact framework how to deal with bad behaviors and change them for beneficial ones. In the book the process of change is described as involving 2 sides of your mind, your emotional and rational thinking.

The overpowering emotional mind is refereed to as as the Elephant. The elephant is the part of us that gives into cravings, instincts and has very little self-control. And is also the key to motivation. The rational, decision-making part of us is secondary and it sits on the Elephant as the Rider. The Rider is the one that deals with self-control, decisions and setting big goals. And is also prone to overthinking, and getting paralyzed by over-analyzing.

Both terms were originally mentioned in Jonathan Haidt's great book Happiness Hypothesis. The reason why behavior change is so hard for most people is because there's a conflict between the 2 elements of your mind. And the small goal oriented Rider is the part that usually loses to the instant gratification seeking Elephant. And to make a truly lasting change in your life, the Elephant and the Rider need to unite on the same path. Overall this book offers a great practical framework how to adjust both the Rider and the Elephant in ways that will allow the change to occur and stick.

As I said before this is the best book on change I've read and I would highly recommend it. It's gonna positively impact all areas of your life. Well, a pretty good book. There's nothing here I haven't read elsewhere.

It's related through the use of examples which makes it accessible. I think this will be more help in a bad habit at work situation than in ones personal life. Feb 26, Nick rated it really liked it. Switch is like the Heath brothers earlier book, Made to Stick, in that the ideas in it are not new, just better expressed. Chip and Dan are great storytellers and they have made change i.

Direct the Rider provide clear direction for the rational mind , Motivate the Elephant engage people's emotions and Shape the Path make the change easier by changing the situation in key ways. Similarly, their first book took the sophisticate Switch is like the Heath brothers earlier book, Made to Stick, in that the ideas in it are not new, just better expressed. Similarly, their first book took the sophisticated and elegant work of Robert Cialdini and made it accessible and simple.

The rest of us writers are envious, of course, because the gift of clarity and simplicity is a profound one rarely bestowed. Apr 14, Caroline rated it really liked it. My father was a man who was fleet of foot and fleet of mind — with the highest levels of self discipline that I have ever encountered. I wish he was still alive. Then finally there is the environment, and our habits within the environment.

I had heard quite a lot of the advice before, but with the exception of a couple of the examples I had never heard about the experiments or case studies behind the advice.

Well, they were utterly incredible! The background research really gave the advice enormous impact. It became so much more than a simple set of directives. In the authors' terms - my elephant was well and truly engaged. I also laughed a lot. That was nice too. As self-help books go, I think this one is outstanding. Highly recommended. Note - read after seeing this excellent review by Trevor Of the three books I've read by the Heaths, Switch is the weakest.

The strength of their method is to present solid info with illustrative stories but it seems like they didn't do their homework on this one. The plus value the authors can add is from the stories they choose, so they need to get those right. For example, the story they probably bring up the most is about a campaign to get people to switch to Of the three books I've read by the Heaths, Switch is the weakest.

Switch book the

The problem is that if you know much about obesity research, you wouldn't expect this simple switch to work very well to improve health outcomes see Good Calories, Bad Calories. I looked up the article they cite for this and it offers zero evidence that the intervention decreases weight or increases fitness nor does a follow-up by the authors written years later. Many of the other stories are psychology experiments in artificial circumstances or just anecdotes, and it's hard to generalize from those.

This one gets five stars out of utter usefulness. If you liked Charles Duhigg's Power of Habit, you should love this one - it's certain to add many new life-changing tools to your current collection. Sep 17, Farnoosh oa rated it did not like it Shelves: Perhaps some good theories, but they are repeated thousand times in book. I have to admit that I didn't read it carefully.

Mostly it's a more self-helpy version of lots of pop-psych books I've been reading lately. But it's got some terrific guidelines, mantras, examples, and actions, so if you're motivated but unsure about how to begin to make the change you want to see in your life or your team, it's worth c I have to admit that I didn't read it carefully. But it's got some terrific guidelines, mantras, examples, and actions, so if you're motivated but unsure about how to begin to make the change you want to see in your life or your team, it's worth checking out.

Or maybe check out www. May 29, Jay Connor rated it it was amazing Recommends it for: Finally a book about change that starts with the end in mind. In most of the prior extensive literature of this area from self-help to management categories, authors and gurus extoll the nobility of the effort rather than the achievement of the result. It is also nice to see recommendations based on research rather than the ego-stroking when-I-was-in-charge polemics of many past CEOs of now marginally successful corporations e.

The authors pulled from studies conducted over deca Finally a book about change that starts with the end in mind.