Steve Jobs, The Exclusive Biography. View PDF. book | Non-Fiction | From bestselling author Walter Isaacson comes the landmark biography of Apple . Steve Jobs by Walter Isaacson FirstSimon & Schuster hardcover edition November . as "The Fake Steve Jobs" in an online parody). Steve Jobs by Walter Isaacson PDF #kindle Steve Jobs site Isaacson comes the landmark biography of Apple cofounder Steve Jobs.
|Language:||English, Spanish, Portuguese|
|Genre:||Children & Youth|
|ePub File Size:||19.45 MB|
|PDF File Size:||16.58 MB|
|Distribution:||Free* [*Register to download]|
ALBERT EINSTEIN, THIS IS THE EXCLUSIVE. BIOGRAPHY OF STEVE JOBS. Based on more than forty interviews with Jobs conducted over two years—as well . Autobiography of Mark Twain by Mark Twain, Steve Jobs by Walter Isaacson, “Download Steve Jobs biography PDF” on Google and downloading a PDF is. PDF | On Mar 1, , Chaya Bagrecha and others published Steve Jobs (from by Paul and Clara Jobs, Jobs had a difficult child- About Steve Jobs-The biography Walter Isaacson has recounted the life of Steve Jobs.
Steve Jobs: The Exclusive Biography by Walter Isaacson Synopsis: 'This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject' - TelegraphBased on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness. Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies,music, phones, tablet computing, and digital publishing. Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly.
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values. Excerpt Excerpt 1 His personality was reflected in the products he created. His silences could be as searing as his rants; he had taught himself to stare without blinking.
At other times it could be terrifying, such as when he was fulminating about Google or Microsoft ripping off Apple. This intensity encouraged a binary view of the world. You were either one or the other, sometimes on the same day.
As a result, any perceived flaw could set off a rant. His quest for perfection led to his compulsion for Apple to have end-to-end control of every product that it made. This ability to integrate hardware and software and content into one unified system enabled him to impose simplicity.
Excerpt 2 For Jobs, belief in an integrated approach was a matter of righteousness. Their lives are crowded; they have other things to do than think about how to integrate their computers and devices. But in a world filled with junky devices, inscrutable error messages, and annoying interfaces, it led to astonishing products marked by beguiling user experiences.
Using an Apple product could be as sublime as walking in one of the Zen gardens of Kyoto that Jobs loved, and neither experience was created by worshipping at the altar of openness or by letting a thousand flowers bloom. He would set priorities, aim his laser attention on them, and filter out distractions. If something engaged him—the user interface for the original Macintosh, the design of the iPod and iPhone, getting music companies into the iTunes Store—he was relentless.
But if he did not want to deal with something—a legal annoyance, a business issue, his cancer diagnosis, a family tug—he would resolutely ignore it. That focus allowed him to say no. He got Apple back on track by cutting all except a few core products. He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options. He attributed his ability to focus and his love of simplicity to his Zen training.
It honed his appreciation for intuition, showed him how to filter out anything that was distracting or unnecessary, and nurtured in him an aesthetic based on minimalism. Unfortunately his Zen training never quite produced in him a Zen-like calm or inner serenity, and that too is part of his legacy.
He was often tightly coiled and impatient, traits he made no effort to hide. Most people have a regulator between their mind and mouth that modulates their brutish sentiments and spikiest impulses. Not Jobs. He made a point of being brutally honest.
This made him charismatic and inspiring, yet also, to use the technical term, an asshole at times. Jobs claimed it was the former. But I think he actually could have controlled himself, if he had wanted.
When he hurt people, it was not because he was lacking in emotional awareness. Quite the contrary: He could size people up, understand their inner thoughts, and know how to relate to them, cajole them, or hurt them at will. The nasty edge to his personality was not necessary. It hindered him more than it helped him. But it did, at times, serve a purpose.
Polite and velvety leaders, who take care to avoid bruising others, are generally not as effective at forcing change. Dozens of the colleagues whom Jobs most abused ended their litany of horror stories by saying that he got them to do things they never dreamed possible. He designed the Mac after appreciating the power of graphical interfaces in a way that Xerox was unable to do, and he created the iPod after grasping the joy of having a thousand songs in your pocket in a way that Sony, which had all the assets and heritage, never could accomplish.
Some leaders push innovations by being good at the big picture. Others do so by mastering details. Jobs did both, relentlessly. As a result he launched a series of products over three decades that transformed whole industries. Was he smart? No, not exceptionally. Instead, he was a genius. His imaginative leaps were instinctive, unexpected, and at times magical.
He was, indeed, an example of what the mathematician Mark Kac called a magician genius, someone whose insights come out of the blue and require intuition more than mere mental processing power.
Like a pathfinder, he could absorb information, sniff the winds, and sense what lay ahead. Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will place him in the pantheon right next to Edison and Ford.
More than anyone else of his time, he made products that were completely innovative, combining the power of poetry and processors. And he was able to infuse into its DNA the design sensibilities, perfectionism, and imagination that make it likely to be, even decades from now, the company that thrives best at the intersection of artistry and technology.
Excerpt 4 The difference that Jony has made, not only at Apple but in the world, is huge. He is a wickedly intelligent person in all ways. Steve experimented with drugs like LSD and other psychedelics, and later he would attribute some of his creativity to these drugs. For Steve, his experiences with LSD helped him to understand what mattered in life and to see other perspectives on the world. In addition to his interest in altered consciousness, Steve was also interested in spirituality.
He walked barefoot and rarely bathed and followed his growing interest in spiritual philosophies spending seven months in India, where he learned more about intuition and introspection.
At first, he embraced the possibilities of computing, much more for his potential to raise human consciousness than for his business or commercial applications. But the Zen influences failed to soften his increasingly critical and arrogant behaviour.
Wozniak was superior to Jobs technically, but Jobs had the determination and the spirit to market the products. Woz invented and Jobs sold. The Apple I consisted of a case with a built-in keyboard that plugged into a TV and software that would allow the end consumer to operate a computer.
With this, they managed to take the computing from the world of nerds to put it in the house of people. Wozniak developed the circuit boards as Jobs linked computing power to a friendly packaging that represented his obsession with perfection.
In just 30 days being marketed, the Apple I was already becoming profitable. For the Apple II, the project was more audacious and perfectionist. But Steve was rude and rude to his employees. He seemed not to care about their feelings and focused only on the details of the product itself. Given his imbalances and emotional instabilities, Mike Scott was appointed the president of Apple Computer, and eventually, there were conflicts between employees and Jobs, who had to be mediated by Scott.
Steve also insisted on offering a one-year consumer warranty when the industry standard was 90 days. When his colleagues confronted him, Jobs screamed, spoke and sometimes even cried, but he always got what he wanted.
His closest collaborators learned how to deal with him, but he was a master of manipulation, always trying to do everything his way. But the company was doing so well that this situation ended up being tolerated internally. The Apple II has sold 6 million copies and is considered one of the cornerstones of personal computing. For Steve, that was not enough. He wanted to build a computer that would leave a mark on the universe. So Jobs began working on the Macintosh, the successor to the Apple II that would lead him to stardom.
The commercial was so successful that sales exploded and everyone came to know Steve Jobs. He got interviews in every major magazine manipulating journalists as if he were giving them an exclusive. The Macintosh made Steve rich and famous, but his personality was eroding the company. His oppressive and perfectionist behaviour was making the employees feel disenchanted and depressed.
This behaviour caused his dismissal from Apple by its board in After recovering from his resignation from his own company, Jobs noticed that he could now do things his own way. His first project was a computer for the educational market called NeXT.
With Next, he resumed his passion for design. The NeXT almost broke, the launch was delayed in years and in the end, the product was too expensive for the consumer. Its high cost and the lack of availability of software caused the project to fail. At the same time, Jobs bought control of a company called Pixar. As chairman of the board, he created a strategy that combined technology and art. Eventually, Pixar partnered with Disney and released their first movie, Toy Story, which became the most profitable film of the year Steve in family In addition to his new business, Jobs tried to reconcile his personal life, reconnecting with his biological family.
In after the death of his adoptive mother, he met his biological mother. He was surprised to learn that she had a sister who was artistic and temperamental and they became close. At the same time, he met his future wife, Laurene Powell, with whom he married in The couple had two children, Erin and Eve.
In some cases, they would remain months without speaking. In private as well as in his professional life, Jobs was either very passionate or extremely distant.
A new Apple After Jobs left, Apple fell into decline. In , he bought Next and made Jobs an advisor to Apple. Once back at Apple, Steve took as much control as he could. He put his favourite NeXT employees in the highest positions at Apple. The company was not doing well, and the board decided to give Jobs a new chance as CEO.
But Jobs declined the invitation. He preferred to retain his advisor status to gain more influence in the company. He managed to sew a partnership with Microsoft to develop Office for Mac and thus ended the battle between companies.
The stock price of Apple took off, and after some time, he finally accepted the invitation to become CEO of the company again. By taking over, his focus became unique. Focus the company on making fewer products.
And so he worked to save Apple. Jobs had transformed himself from a free-spirited corporate rebel to a uniquely dedicated, collaborative yet volatile executive. Thus, a potential marketing engagement had to be hounded by designers and software engineers.
This ensured that everyone had a stake in the development and creation of new products. Jobs hired Tim Cook to run operations, and the two connected and quickly became friends. Cook would eventually help Jobs lead Apple. The field of reality distortion Jobs had a strange ability to persuade people to follow his vision and ideas. He demanded what others considered impossible. Thus, glimpsing the impossible, he made things happen and changed reality.