Otl Aicher book. Read 4 reviews from the world's largest community for readers. German designer and educator, Otl Aicher, was a pioneer of 20th century g. There have been a number of books on designer Otl Aicher but to date none have provided a detailed account of the Munich Olympics. Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building.
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Otl Aicher Paperback – May 25, Markus Rathgeb (Author) Otl Aicher and his collegues has created among the most modern but still timeless graphic design ever. The first monograph on German graphic designer and educator Otl Aicher Although Aicher wrote a number of books on design, this book is this first. German designer Otl Aicher is best known for branding Lufthansa, the Munich With stops at the Ulm School and Aicher's former studio in Rotis, this book.
The first monograph on German graphic designer and educator Otl Aicher — , a key international figure in postwar design and a pioneer in the field of corporate identity and visual communication systems. Paperback English. Otl Aicher — was an internationally acclaimed graphic designer and educator, renowned for his corporate identity work, visual communication systems, and typography. Born in post-World War I Germany and coming of age during World War II, Aicher was marked by the intellectual resistance movement, postwar reconstruction, and a conviction that designers had a moral responsibility to work in the service of a better society. He emerged as an influential innovator in the field of visual communication, keenly informed by a strong sense of politics, theology, and social responsibility. By distilling ideology, language, and aesthetics to its bare essentials, Aicher promoted forthright communication through simple, elegant, elemental presentation.
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First published: Print ISBN: About this book Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion.
As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer.
Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition.
He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the "cultural Sunday". His works since the fifties of the last century in the field of corporate design, e.
Lufthansa, and his pictograms for the Summer Olympics in Munich are major achievements in the visual communication of our times.
Wolfgang Jean Stock is an architectural historian and author. In his later career Aicher collaborated with Sir Norman Foster on a number of building projects and information systems.
Paperback Size: Markus Rathgeb completed his Ph. He is currently a professor of design methods and graphic design at the University of Cooperative Education, Ravensburg, Germany, and works as a design consultant. A beautifully illustrated monograph [ An essential title for graphic arts collections and a nice choice for larger academic collections.
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Otl Aicher The first monograph on German graphic designer and educator Otl Aicher — , a key international figure in postwar design and a pioneer in the field of corporate identity and visual communication systems Markus Rathgeb Editions: Paperback English Price: