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Ramnath Goenka of the Express. Newspapers of India. Sunaparant Gomantak Times.
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Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page. Pointer: Pointer ads are very small sized ads that appear on the front page. Ads on the front page attract more attention hence cost higher than other placement options. Loksatta Mumbai Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements.
It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad. Kindly note that The rates mentioned there are however not the best rates. Further discount depends on product category, ad size and number of ads placed.
As a thumb rule, higher business size attracts higher discount in Loksatta Mumbai edition.