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Google Analytics Event Tracking: All Calls, Emails, and PDFs. Google Analytics Event Tracking. *December Update for Event tracking is important. Have tested the same utm campaign, event tracking and sean suggested?pdf on normal html pages and they are tracked in Google Analytic. Be sure to read up on how to track PDFs in Google Analytics. Tracking ID (from your Google Analytics account) and Tracking Type to “Event”.

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Do you need to track downloads, like PDFs, Ebook, or whitepapers on your Event tracking is how you tell Google Analytics to record user. Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be measured as Events or virtual pageviews. When you set up an Event to capture clicks on a link . 4 days ago By default, Google Analytics doesn't support file downloads tracking. Here, the event action is; Event label.

User timings Downloadable files Clicks on links to downloadable files e. When you set up an Event to capture clicks on a link, Analytics counts the clicks as event hits. When you set up a virtual pageview to measure clicks on a link, Analytics counts the clicks as page hits. If you have the Analytics tag added directly to your site, read Events on Analytics Developers. To measure clicks as pageviews: If you use Google Tag Manager to manage your Analytics tags, read about the Analytics tag. Events With Events, you can measure interactions with elements embedded in your pages and screens, like buttons, links, videos, and gadgets.

Usually, events are actions on the pages of your website.

Common examples of events include video views, page scrolling, or file downloads. Event code looks like this: The event code sends a hit to Google with the category of the event. It also tells Google the action that occurred and gives that action a label.

In the event code, you can also tell Google to assign a value to the event. Interaction Events An interaction event is a true or false type of command that exists within the event code. It tells Google that something did, or did not happen based on the user interacting with your webpage.

How to Track and View File Downloads in Google Analytics

Interaction events can be used to track bounce rate more precisely. Automation is also a better solution if you need to track many downloadable files.

Event tracking analytics pdf google

There are several automated solutions for tracking downloads on your website. If you have GTM on your website, all you need to do to track your downloads is create an event trigger. The trigger will record an event in Google Analytics every time a visitor clicks your download link. You can configure your trigger using the event tracking templates in GTM. Within the trigger, you can use a regular expression to fire an event based on your file extensions.

Event tracking analytics pdf google

This expression tells the trigger to fire if any of these extensions are present in your URLs. So, if someone clicks a link on your site that contains.

Event tracking pdf google analytics

And that action will record a download event in Google analytics. Tracking downloads using GTM is a very straightforward process. My second favorite way to track downloads is using a WordPress plugin. The MonsterInsights interface allows you to track file downloads automatically.

And they give you the option to use events or virtual page views.

Google Analytics Event Tracking: All Calls, Emails, and PDFs | WebRanking

This plugin also allows you to choose the type of file extension you want to track. I remember you talking about that. The best way is to use Google Tag Manager. Alas, I am stuck with Google Analytics. So I need to set up Event Tracking I believe. Is this the proper code to insert in the GA script? And where exactly would developers place it? You can manually add code to each PDF you want to track Manually adding code sounds complicated, but there is a tool that can help you create event tracking links.

Raven Tools has a form that allows you to build event tracking code for your download links. Their form will create two sets of tracking code.

Pdf tracking analytics google event

You can choose to use either line of code in your download URL. You can copy either of these lines of code and embed them in the link for your downloadable file. This code will trigger a download event in Google Analytics anytime someone clicks your file link.

Depending on the site, this could take forever. Not only would it take forever, but you risk missing one or more doing it this way. I did just come up with a much faster, more fool proof, way to do this.

You ready for it? The script requires that you have a jQuery library in your source code.


WordPress has one by default. If you need help finding a jQuery Library, Google has a page with just about every one imaginable. Of course you should be testing it out to make sure it works. If you like this post and want to find others related to it, then follow me on Twitter: Follow PaulKragthorpe. Thank you, I was looking for the simplest code implementation that would work with the new gtag.

Additional kinds of measurement

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Google Analytics Event Tracking: The most common are: