Oct 24, My latest is called Enchantment: The Art of Changing Hearts, Minds, and Actions. If you download it now, you can get a free copy of Garr Reynolds's. Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining The Art of Changing Hearts, Minds and Actions. by Guy Kawasaki. ebook. Jun 17, Read "Enchantment The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki with Rakuten Kobo. Enchantment, as defined by.
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Editorial Reviews. From Kirkus Reviews. Apple's former chief evangelist leads businessfolk Kindle Store · Kindle eBooks · Business & Money . Enchantment , as defined by bestselling business guru Guy Kawasaki, is not about manipulating. Editorial Reviews. From Kirkus Reviews. Apple's former chief evangelist leads businessfolk Kindle Store · Kindle eBooks · Business & Money Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on. Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. Enchantment can happen during a retail transaction. are available for instant access. view Kindle eBook | view Audible audiobook.
It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people.
Clearly, I taught him well. Kawasaki reveals how you can deliver the same enchanting experiences as these famous brands. Cialdini, author of "Influence " "The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential.
Phil Zimbardo, professor emeritus of psychology, Stanford University "Whether you're a C-level executive looking to lead people more effectively, a mid-level manager hoping to stand out, or a marketer trying to better spread your organization's message, you'll find Enchantment absolutely, well, enchanting.
Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop. He lives in Silicon Valley with his wife and four children. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It changes skeptics and cynics into believers and the undecided into the loyal.
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Art of the Start 2. The Art of Social Media: Power Tips for Power Users. Review "The entrepreneur's entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Read more. Product details Paperback: Portfolio; Reprint edition December 31, Language: English ISBN Start reading Enchantment: Don't have a Kindle?
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Biz plan: Shor respect: Reduce the number of choices. Too much choices results to to regret paralysis. Back of their head they would wonder if there are a better choice out there.
You got to move them and inspire them and this would cause them to go on and have innertia. Fear of making mistake - just make mistake anyway. Engage many - treat all ppl the same. Treat ppl equally with care. Engage often - to create buzz and interest.
Not the person. Just nuke them. No escape. Shorten the pitch 10 slides, 20 mins, 30 points or less. Practice - till you master everything. TIll you are sikc of it Warm the audience Get a real email address Keep the email to six sentences Mimnimise attachments - keep under 3 MB or less attachment would be better Keep it personalised - eg: By clicking and finding out about her profile.
Remove the glitz and add more empty space. Appreciation of beauty that is unexpressed. May 07, John Hibbs rated it it was ok. When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth the Macintosh.
Gee, THAT h When someone with Kawasaki's credentials writes a book on "Enchantment", I thought it would be a goldmine of insight -- after all, he helped spear-head one of the most enchanting products on earth the Macintosh. Gee, THAT hasn't been the mantra of the marketing community for, oh, at least 5 years especially since the rise of social networking. What century is this? Who hasn't heard that advice yet?
If you have never, ever read any other business book; If you have never, ever read websites like marketingprofs or the other hundreds of great marketing sites out there , and if you have lived in a cave for the past decade, then sure, I guess some of this stuff might seem "new". But it isn't. It's like a "Cliff's Notes" version of stuff you've already read elsewhere. The good A few nuggets of insight around enchantment are scattered throughout the book.
I'm defining 'insight' as something the author brings to the table that you could not or would not have deduced on your own through common sense. I took away about a dozen actionable bullet points re: There were a few anecdotal stories that really helped characterize a point about enchantment.
The bad It's really just another business book: I read the majority of the first half, and skimmed most of the second half. There's just so much filler; like every single business book I've ever read, it ought to just be a rich 2-page bulleted outline.
It worked for the first 1 or 2 chapters, and then begins to undermine his ability to persuade any further. Feb 21, Cara rated it it was ok Shelves: I was liking this book through the introduction and ch.
Either he's saying we should calculatedly build a pretty, fake shell around ourselves to be likable, or we should change ourselves to become this way. Either way, I'm not cool with it. Example advice: Let's get overcommitted and co-dependent! Otherwise, use stupid puk I was liking this book through the introduction and ch. Otherwise, use stupid puketastic euphemisms like "bull shiitake" or calling someone an orifice. I'd rather be real than likable, and if that means I don't enchant anyone, so be it.
Take a fucking stand. Swear or don't. Be your real self. Don't half-ass it with mushrooms and "F! Get some balls, dude! Super-secret hint: Then, chapter 3 goes on to explain how to appear trustworthy. You know what they say: This dude is seriously starting to come across as a giant sleaze-bucket here.
On one hand, I guess I should be glad this guy is telling everyone to act like a mensch--if they act that way long enough, what's the difference between actually being one? Maybe they'll all go around inadvertently making the world a better place. But I just can't seem to download into that. This whole chapter left me with a very skeezy feeling. I wouldn't trust the author or any of his followers for a second after reading this.
After that, the rest of the book inspired far less fury and revulsion, so I did finish it.
Overall, I'd say there's some useful advice in here, but it kind of gets buried under how impressed the author is with himself. Act 1: Act 2: Act 3: Use after failure to improve your decision-making Scott Berkun, "How to learn from your mistakes", scottberkun. Were we trying to solve the right problem? Mar 13, Kurt Gielen rated it did not like it.
I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time. So without any history, this is the first book I ever read from him and what a dissapointment.
I did know his alltop website and that's all I could think while reading this book: He seems to have collected a whole bunch of little stories and facts and used a vague word as a title but also to be able to squeeze I have no idea how Guy got to where he is today, I'm sure he must have done some great things in the past, or have been at the right place at the right time.
He seems to have collected a whole bunch of little stories and facts and used a vague word as a title but also to be able to squeeze all of that in some kind of 'story'.
I could not find any original thought or any additional value that I could contribute to him. Other then some inside stories about Apple, but seriously dude, my life is good enough and a little bit of nostalgic jealousy towards Apple employees isn't enough to make me like a book.
To all Guy Kawasaki fans, let me know if there are other books from him that ARE worth reading because without that this is going to be the first and last book of him I'll ever read. Feb 19, Elysa rated it it was amazing Shelves: Recently, I decided to stop reading marketing books because they all said the same thing.
Had this book been written by anyone different or not pulled on my Apple fangirl cord I might not have read this book. I'm glad, however, that I decided to. This book is refreshing, a quick read, yet also one that keeps you thinking for a while.
I actually gave myself several days to let it marinate before I wrote about it. After letting it digest for a few days I went back to revisited my underlines and sc Recently, I decided to stop reading marketing books because they all said the same thing. After letting it digest for a few days I went back to revisited my underlines and scribbles, and as directed set myself an action plan.
Guy's sign off at the end of the book is "Be well, do good, and kick butt" and that may very well sum up the entire message of the book! Although this book is in theory is about business - "create a company as enchanting as Apple" - I'd say it's a good read for any professional, particularly young professionals looking to make friends and move mountains in the work force. Jan 23, Lucas rated it really liked it. Chapter 2: How to Achieve Trustworthiness -Trust others -Be a mensch always act with honesty, treat people who have wronged you with civility, fulfill your unkept promises from the past, help someone who can be of absolutely no use to you, suspend blame when something goes wrong and ask "what can we learn?
How to Prepare -Do something great great products are: Some guidelines: How to Launch -Tell a story great aspirations: With our electric sports car, you can have both. No, then can I have that candy? How to Overcome Resistance -Why people are reluctant inertia: LinkedIn; harmonize objections: How to Make Enchantment Endure -Strive for internalization conformity: My company has developed a new way to help novices take better pictures.
How to Use Pull Technology -Web sites and blogs provide good content; refresh it often every days ; skip the flash don't automatically start a video or music ; make it load quickly; sprinkle graphics and pictures: Mastery, Autonomy, and Purpose -Empower them to do the right thing -Judge your results and others' intentions people often judge their own intentions against the results of others: My job is to focus on the small wins that enable my people to make a little progress every day.
So my job is to encourage my people to generate and test all kinds of new ideas. But it is also my job to help them kill off all the bad ideas we generate, and most of the good ideas, too.
It is more important to eliminate the negative than to accentuate the positive. How to Enchant Your Boss -Make your boss look good -Drop everything and do what your boss asks -Underpromise and Overdeliver -Prototype your work quickly complete part of the task and ask for feedback -Show and broadcast progress -Form friendships -Ask for mentoring -Deliver bad news early View 1 comment.
Jun 10, Phyu Hninn Nyein rated it really liked it. This is more like a detailed step-by-step instruction on how to charm others. I enjoyed the book for the most part, but I tend to learn and understand better from examples and case studies.
This book has not too many of those. Feb 20, Rachel Y rated it it was ok Shelves: While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times.
A little too much of his personality came through for my liking, and he struck me as kind of immature and narcissistic e. Richard Branson polished my shoes. Also, d While this was mostly a quick and agreeable read, I never really took to the word "enchantment," which, as you might guess, appears in this book about a thousand times. Also, despite his attempts to use "she" as a positive pronoun, I feel like he still comes to the table with a lot of loaded assumptions about men and women e.
Mar 30, Keith Grimes rated it it was ok. Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out.
A book he probably didn't feel like writing, but had to. What you'll find in this book is a bunch of pious platitudes so worn and tired that you'll laugh when you read them, or worse, curse the fact that you paid good money for them.
It's basically a book filled with tautologies: Do the right thing, and you will enchant the world; Don't become too enchanted, lest you should be tak Having just finished this book, I'm convinced that guy Kawasaki was under contract to het this -- or any -- book out. Do the right thing, and you will enchant the world; Don't become too enchanted, lest you should be taken advantage of; With great power, comes great responsibility.
I listened to this book as an audiobook. I'm giving it 2 stars simply because the narrator of the book was awesome. The author of this book, however, should be ashamed of himself for merely repackaging a bunch of old ideas and trotting them out as something new and innovative. Mar 08, Jessie Young rated it it was ok. This book has a lot of interesting tid bits, but, for me, the concept of "enchantment" didn't really hold it all together.
I appreciate that Guy Kawasaki's idea was to use a new word thank god for no more books about 'engagement' but saying that meeting his wife and seeing an apple computer were comparable moments in his life seems silly to me. Also, if a life, such as Guy's, only has a few enchanting moments, it seems that perhaps the bar is too high. That being said, I did learn bits and pieces about persuasion and the book was a painless read.