"Co-created by 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful. Read "Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder available from. Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrows.
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practitioners from 45 countries. Business. Model. Generation. A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons, Inc. by Alexander Osterwalder, Yves Pigneur. Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. Business Model Generation features practical innovation techniques used today. Business Model Generation is a practical, inspiring handbook for anyone strivingto improve a business Get the ebook for iPad, Kindle, Google Play or Kobo.
Alex Osterwalder's book is the source of the Business Model Canvas - that one page business snapshot that so many entrepreneurs are now using to plot and shape their start-ups. Business plan Although I am not very fond about another type of management tool, I think the Canvas model is easy to use. The book has the approach that the model is described shortly and the rest are Business Model Generation: Alexander Osterwalder , Yves Pigneur.
Business Model You uses the same powerful one-page tool to teach readers how to draw 'personal business models', which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.
Product details File Size: Wiley; 1 edition February 1, Publication Date: February 1, Language: English ISBN Enabled X-Ray: Is this feature helpful? Thank you for your feedback. Share your thoughts with other customers. Write a customer review. Read reviews that mention business model model canvas model generation kindle version building blocks print version great book case studies page numbers must read value proposition practical and useful electronic version new business business planning easy to read like and i use easy to understand book is very easy recommend this book.
Showing of reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified download. Business Model Generation came out about the time I completed a tedious, and essentially useless, business plan for a client. I started in on the BMG book then began to transform a business planning class I teach so that the class used the BMG approach instead of the workbook-style business model approach.
The immediate results were 1 students and clients, for that matter understood their businesses from a more systemic point of view; 2 identification of customers and how to reach them transformed the tedium into useful work time for most.
Coupled with Canvanizer canvanizer. This is my first 5-star review, but BMG definitely earned it. I bought this book twice: I love the presentation style and the layout makes the concepts really intuitive and easy to grasp. It also is not wordy so you can fly through the book in a few sittings and also use it as an effective reference. I read this book a few years back and then most recently I had the good fortune of attending a masterclass conducted by Alex. The power behind the business model canvas is its simplicity.
It is perhaps one of the top business books of all time.
I would recommend the companion book on Value Proposition as well. The principle behind business model canvas is that it not only helps to understand your business but also your competition. It also helps you decide which area of the business you would want to differentiate. The key idea is to use this as a planning tool and test your assumptions in your proposed market before you build any real dollars in your product. Very easy, simple and understanding presentation of really strategic issues for the business and non-business organization.
It gave me a lot of ideas to implement or at least experiment in my business. I like very much the cases, references and citations; all of them simple, clear and at the right place.
This book could be interesting to those who tries to understand or create different businesses. It is full of useful examples and instruments for business model analyses and innovation. On my mind some topics are mentioned very briefly and will require further research. Advertising excerpts in the book are longer than needed and that's a little bit annoying. I have to admit: I did not have an extensive background with business models.
But as an engineer turned IT consultant turned business consultant this topics was increasingly critical for me to understand. I scoured the landscape looking for an introductory text that would not eviscerate this complex topic, but that would introduce the topics in a thoughtful, and structured way. Unfortunately, the more I read, the more ad hoc the process of developing a business model seemed to be. The "graphical novel" style of this book appealed to me when I saw it in a brick and mortar book store five years ago, and as I began to read, I uncovered, for the first time, a structure that could be used for every business model, across industries and technologies..
The book explores this structure, called 'The Canvas,' in great detail After describing the basic building blocks, the authors use the components to develop business model archetypes and discuss sophisticated strategies for common business models and business models that change over time--using famous brands to illustrate the points being made.
I have literally, without any context, shown this book to others, and they are able to understand the concepts after reading and reviewing the figures briefly; several times, I ended up given away my copy in an attempt to 'evangelize.
It begins simply, and creates a framework for understanding and understanding an important topic. It is easy to read, without being overly simple.
As an introduction to an approach that is increasing becoming a standard, I could not recommend this book more highly. I run a team of capabilities owners in a fortune company. I give this book to each and every one of my employees because I believe it does a great job of speaking to the how of Business Model generation. While other books talk about the philosophy this provides a repeatable process by which and individual can achieve consistent output.
Describes several types of business models and describes use of the Business model canvas in your own business to plot an existing business model or use the canvas to come up with something new and unique. See all reviews. Customers who viewed this item also viewed. Page 1 of 1 Start over Page 1 of 1.
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He writes a popular blog on business model innovation at www. His research has been published in over fifty books, refereed journals and conference proceedings. Toggle navigation.
New to eBooks. How many copies would you like to download? Add to Cart Add to Cart. Add to Wishlist Add to Wishlist. Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. More Business.