when you download this collection of books. Resilient Management. Filled with frameworks, checklists, tools, and, above all, optimism for building up your team —and. "A Book Apart publishes highly detailed and meticulously edited examinations of single topics. We produce brief books of about pages—the perfect size in. HTML5 for Web Designers, CSS3 For Web Designers, The Elements of Content Strategy, Responsive Web Design, Designing for Emotion, Mobile First, Design.
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The Elements of Content Strategy, Designing for Emotion, Mobile First, Just Enough Research paperbacks are currently out of stock and will NOT be included in. We shed clear light on a tricky subject in a format that's efficient—so you can get to work, and fun—because enjoying Briefs Collection A Book Apart Mug. Order all standard titles and save 20%!. The Standard Library is an essential collection for anyone working on the web, and makes a great gift! download Now.
You can read more from Jeffrey about how we chose our first title , or from Mandy on how A Book Apart works as a publisher. Designing the Series While most of the design work I do is for the web, I love getting back to my roots in print. I wanted these to look like a family on your bookshelf. I crafted a very simple page design to let the text take the spotlight. Yoga Sans makes a great companion for captions and quotes. To give some punch to the cover and interior headlines, I immediately thought of Titling Gothic by David Berlow, a 49!
They wanted to be able to do all of those other things. They wanted to have that ability to do all of those things. I think that was really smart.
It's almost like, if I think about it for myself, I want to do everything. To take a step back and say, "Okay, we need to bring someone in here who, if we're not going to do it, or if we're not in a position to do it, then we need to bring in someone who is percent in, ready to go, going to treat this like it's theirs. I happened to feel that way. It was a really good fit. We had a lot of interviewing and questions and conversation leading up to me coming on board, which was a big part of it.
I think, like I said, it's letting that go and figuring out, what's the most valuable thing I can do for the business? I could imagine it just being such a hard decision, like you were saying.
It's your baby. You're the one that started it.
Why would you give this to someone else? Not just give it to someone else, but again, going back to what the listeners are probably thinking, is that they want to become an entrepreneur, start up their business, because they want their own time back. In this situation the founders are already working on doing something else. This, A Book Apart, at that time was a side project, rather than setting up the business in a way where they could work on it full-time.
They decided to hire someone else full-time to do it. I think that is a, definitely, hard decision. Seems to be playing out the right way. It's one of those things where you have to look at your situation objectively, look at your skills objectively, look at your goals objectively, and make that hard decision to do it.
Definitely agree with that. I want to talk a little bit about I know your experience early on, again, because I think a lot of the listeners out there are in the stage where they have something brewing on the side, but want to turn into an actual business. You said that when you first came in, you wanted to really lay out a 3 month, 6 month, 12 month, 18 month plan and figure out, organize everything.
How did you approach that? What were some tips on how to come in and look at a side project objectively and road map out where it should be in, let's say, 18 months? I think knowing that, then I was able to prioritize a little bit. Okay, we need to basically put some documentation in place so that anyone who's working with us can come in, pick up, hit the ground running and do the work. It's the basic things where you want everybody to be able to be on the same page, to be able to pinch hip for each other and not necessarily say, "Okay, we need a marketing plan, or we need these specific siloed things.
That could be anything from, at the time, bolstering our customer support a little bit. We have a couple folks working on it part-time, which is great. We have two folks, actually one person on the West Coast, one person on the East Coast, and that works really well for us.
I think it's fine-tuning as part of that broader road map.
Figuring out how to fine-tune all of the little things so that you're not just putting a stake in the ground somewhere and saying, "This is working. It's done. We don't have to worry about it. Making those decisions along the way. I think at that point there were Yes, there were definitely broad goals and a vision of making the publishing house into something that was staffed in a way that felt like we were on solid footing, putting books out and working with folks.
I think we're slowly working towards that. I think we also have just had a really good experience working with freelancers. I think that was definitely already The basis of that was already set up when I came on.
There were already people working on these great books and people who really loved doing that work.
I've, since then, grown our editor pool and our editor network. We work with a lot of different authors now. I think there's a lot of interesting things we do with pairing authors and editors. I think that that's I've heard this over time and time again from entrepreneurs that said that that was the key to unlocking growth and scale in their business.
Can you talk a little bit about that? How did you know what should be outside of the founders' brains and into an actual written, or some kind of system, so that it could be more scalable? One of the things I ask myself a lot when I'm thinking about just that is, what needs to be in place for me to be able to walk away, right? Not necessarily leave, because I love what I do and that's not really what it's about.
It's more like if I had to be out of commission for a day or week or whatever, could someone come in and pick up where things were left off?
That's literally from every role. From, particularly the founders who are still involved on a day to day level, or a level that which they know what is going on and they need to know at a high level what's happening, to everyone who's coming on board and working on a specific project. I think that's really important. I wanted to make sure that there was a visibility about what needed to happen and when and who was involved. I think that's really just a simple recording that and making sure that the people who are not just working together on the start of the project, but down the road into when things change over from editing to production, who they're going to be working with.
Just making sure that those introductions happen and that communication happens and that people know where to find the resources. I totally agree with that. I think that that forms such a good foundation for people to be able to go in and do the work and not have to worry about where or how to find something, or who to talk to.
It doesn't seem like it makes sense if you're just Let's say your launched your store last week and all of a sudden you're spending all this time documenting all of the things that needs to be done. When do you think a store or a business should start thinking about documenting their processes? I would do it right away, but I know that that's not feasible, regardless of the set up or where things are with the business.
One of the things that I noticed is if there was a process or something that we were doing that felt like I was trying to remember like, "How did we do this last time? If I step back and sketch out what is involved here, I think I can pinpoint where the problems are and where the duplication points are.
Then the next time, that's when I would either put a little process sheet together or say, "Okay, look. Here's who to contact for this," and, "That goes into GitHub. It becomes a little bit more reducing the steps. What is the actual process for documenting?
Is it all written, or is it video, or how do you What does the library look like? We use a bunch of different tools. I use TeamGantt a lot for publishing schedules and that thing. We use GitHub a lot for That's where we store all of our book repositories and all of the materials and content that goes along with each book project.
We do everything Tracking [inaudible ] and doing that thing in Google Docs. We use a couple different tools. Git for Humans by David Demaree. Shelve Git for Humans. Design for Real Life by Eric A. Shelve Design for Real Life. Harness the power and possibilities of crisp, per… More.
Accessibility for Everyone by Laura Kalbag. A guide for the accessibility landscape: Shelve Accessibility for Everyone. Conversational Design by Erika Hall. How do we make digital systems feel less robotic… More.
Shelve Conversational Design. Going Offline by Jeremy Keith. Shelve Going Offline. Flexible Typesetting by Tim Brown. For the first time in hundreds of years, because… More. Shelve Flexible Typesetting. Progressive Web Apps by Jason Grigsby. This little ebook would help you make sure your newsletters make the cut. This book is aimed squarely at non-web designers who are looking to create beautiful websites. Creative ad copy is no longer enough. This is pioneering guide, offers a step-by-step action plan for harnessing the power of the Internet to communicate with downloaders directly, raise online visibility, and increase sales.
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